AIRE

Home & Living / Furnishings

AIRE
426 Holcombe Road
Helmshore
BB4 4LX

Tel. 07919 186848

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AIRE
AIRE was established in 2016 by artist and designer Claire Williams. Based in Lancashire in North West England, the historical presence of the textile and print industry has provided a natural path of design exploration with the brand representing a passionate and creative approach to wall-coverings.
 
AIRE specialises in applying traditional drawing methods in a contemporary approach to create innovative print designs suitable for the residential and commercial wall-covering market.
 
A principle of AIRE is the focus on 'luxury'​ as a transfer of the passion of craftsmanship into an experience and atmosphere; priding ourselves on creating a product that allows an interior to do this.  We combine tradition and modernity with a resolutely forward design sensibility, always striving to innovate whilst creating modern classics that eschew short-lived trends.
 
The debut collection, 'Papillon'​ embodies a romantic craft of combining traditional watercolour florals onto digitally printed substrates; namely pearlescent, metallic and foil papers; to result in abstract and statement pieces.  Inspiration is also drawn from the french translation of 'butterfly'​, where key references such as transformation, growth and elegance have been drawn upon. 

 

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