WHO CAN USE THE MARQUE?
The Made in Britain marque is accredited to businesses that sell goods that have been manufactured or have undergone a final substantial change in the United Kingdom of Great Britain & Northern Ireland before sale.
How to use the marque
Consistent use of the marque is important for consumer recognition, but it’s also important for brands to take ownership of the marque and celebrate their own ‘Britishness’ whilst using it. We have deliberately allowed for flexible use of the marque so it can also be used as a pointer or highlighter.
In addition, it can be used in greyscale, as well as in other colour palettes which allows the logo to integrate more easily with your brand.
When you join the Made in Britain Campaign, you will receive the Made in Britain Brand & Marque handbook, which has comprehensive guidelines to all the different logo formats.
Where the marque can be used
The marque can be used on any printed material, for example, brochures, catalogues and point of sale merchandising. It can also be used on your website and in a digital environment.
There are several marque formats and they can all be applied to a variety of materials; embossed, branded, stamped, etched or sewn.
All companies that apply to use the Made in Britain marque may be asked to submit written evidence that they manufacture their products in the UK. By UK we mean “United Kingdom of Great Britain and Northern Ireland”.
The Made in Britain Campaign adheres to advice on country of origin labelling included in the Trade Descriptions Act 1968 which says that the majority of the production/manufacturing process must have taken place in the UK. Country of origin is therefore the country in which a product last underwent a treatment or process resulting in a substantial change.